MorphL

http://morphl.ai/
Founders: Ciprian Borodescu,
Alexandra Anghel, Alexandru Barbulescu

Location: United Kingdom

Call

1st Open Call

Challenge

EDI-2018-4-JOT_2 Sentimental analysis in consumer journey

Project Description

The product development process consists of a few important phases: planning, design, development & launch. To increase engagement and conversion rates, this process undergoes multiple iterations which developers seldom navigate by looking at the data. Usually there’s a product owner, marketing or sales person, analyzing it and feeding developers a feature list. This leads to lots of guess-work.

MorphL solves this problem by using machine learning to predict user behaviors in mobile & web applications and facilitating a personalized user experience. MorphL started at the beginning of 2018 and it has been funded via Google Digital News Initiative.

Through EDIncubator, MorphL is able to add “sentimental analysis in consumer journey (EDI-2018-4-JOT_2)” to their collection of integrations, enabling internet & media companies to AI-enhance their products.

Company description

AI-enhanced UX. MorphL uses machine learning to predict user behaviors in mobile & web applications with the goal of increasing engagement and conversion rates by enabling a personalized user experience.

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