1st Open Call
EDI-2018-4-JOT_2. Sentimental analysis in consumer journey
Answare’s proposal is “AdFun Keyword”, a natural language processing tool capable of classifying a search string such as a set of keywords according to a level of the sales funnel.
Basically, AdFun Keyword is a tool that increases the “traction” of users to a specific web page based on their search needs at a given time. In short, AdFun Keyword is an innovative inbound marketing tool that, given a set of keywords, establishes the phases of the AIDA model: Awareness (searching), Interest (research), Desire (opinion, comparison) or Action (purchase).
To achieve this, AdFun Keyword implements machine learning and pattern recognition algorithms that allow to detect the language (initially English, Spanish, German and French), classify a text and analyze user feelings.
Founded in 2002, Answare is a Spanish ICT-based SME with offices in Alcorcón (Madrid) and Murcia. It provides consultancy services and turn-key project development to national and international markets for sectors such as AeroSpace, eHealth, Transport and Tourism. Answare is involved in R&D projects at European level (Horizon 2020, EUREKA clusters ITEA and CELTIC). The R&D department focuses on Big Data, Artificial Intelligence and Augmented and Virtual Reality. Answare is currently looking for new business models focused on applying Big Data to digital marketing.
Answare is member of the Steering Committee of various European initiatives: NESSI (European Technological Platform for Software & Services, BDVA (Big Data Value Association) and PLANETIC, the Spanish ICT Technological Platform