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Dative

 

http://www.dative.io/
Founders:
Jonatan Amenedo
Location: Spain

Call

2nd Open Call

Challenge

EDI-2019-1-EDP:PREDICTIVE MODEL OF CHURN RATE

Product Description

 

Our goal is to anticipate churn in order to proactively engage consumers with a relevant retention strategy and address their concerns before the take the decision to leave.

Our solution uses sophisticated models which are built and operate in real time utilizing a mix of Website, CRM and external data. Every interaction with each consumer may feed into the churn model using big data technology, data modeling, and a configurable algorithm. Alerts and real-time triggers initiate timely interventions to retain at-risk customers.

The benefits of this solution are: 

  • Proactive identification of customers at churn risk
  • Adaptability and flexibility: Different algorithms can apply to different groups and demographics
  • Corrective actions at the needed time: marketing campaign, offer, service call…

Discover the product’s business and technical approach:

Company description

 

Dative offers a marketing intelligence suite built to maximize marketing ROI through data-driven marketing attribution and data integration. Integrate all of your advertising, CRM and web analytics data into one place & harness the power of multi-touch marketing attribution to get more ROI from your marketing campaigns. 

Those campaigns are driven by propensity and churn models in order to be able to be the anchor of the Customer Value Management

 

– BIND4.0 Startup (January 2018)

– MassChallenge Boston Global Finalist (May 2018)

– Emprendedores “Top 50 Startups Will Success in Spain” (June 2018)

– SeedRocket XX Campus Finalist (November 2018)

– Google For Startup Resident (January 2019)

 

Customers:

– P&G – September 2017

– Euskaltel – January 2018

– Lastminute.com Group (Rumbo.es) – November 2018

– Orange España – June 2019

 

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