Sports | EDI - European Data Incubator

Individual Digital Marketing Fan Automated Journeys and Content Personalization at Scale

by EDI Consortium | Mar 13, 2019 | 2019, Sports

Code: EDI-2019-6-IAAF_2 Domain: Sports Summary To turn large TV audience into a digital fan base for all year-round engagement and digital marketing activation. Proposed by The International Association of Athletics Federations (IAAF) is the international...

Athletics Statistics Collection and Mining for Prediction, Story Telling and Gamification

by EDI Consortium | Mar 13, 2019 | 2019, Sports

Code: EDI-2019-5-IAAF_1 Domain: Sports Summary To provide an exciting digital experience during Athletics sport events, the ability to capture performances and contextualize them is key for Fan engagement/participation. Proposed by The International Association...