Customer Acquisition Path

Code: EDI-2019-14-SONAE_2 Domain: Retail Summary Assessing the profile and categories of consumption at the different stages of the customer lifecycle. Proposed by   Sonae MC is the market leader in food retail in Portugal, with a track record of over 30 years of...

IoT in Retail

Code: EDI-2019-10-MIGROS Domain: Retail Summary Use the gathered IoT data in order to understand the customer behavior Proposed by   Migros is one of the largest FMCG retailers in Turkey. With more than 2000 stores and 30.000 employees, Migros is also the pioneer...

Customer Profitability – Segmentation and Prediction

Code: EDI-2019-13-SONAE_1 Domain: Retail Summary Clustering consumers into segments based on their profitability. Proposed by   Sonae MC is the market leader in food retail in Portugal, with a track record of over 30 years of consistent growth on the back of...
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