Code: EDI-2019-5-IAAF_1

Domain: Sports

Summary

To provide an exciting digital experience during Athletics sport events, the ability to capture performances and contextualize them is key for Fan engagement/participation.

Proposed by

 

The International Association of Athletics Federations (IAAF) is the international governing body for the sport of athletics. It was founded in 1912 as the International Amateur Athletic Federation by representatives from 17 national athletics federations at the organization’s first congress in Stockholm, Sweden. It is headquartered in Monaco.

Description

To provide an exciting digital experience during Athletics sport events, the ability to capture performances and contextualize them is key for Fan engagement/participation.

The developed concept is to be able to:

  • Generate automated Athlete BIOs as if they were written by sport journalists leveraging historical data (season-personal best, medal, regional, national, international records, world ranking, results progressions, …)
  • Put in context individual data against other participants in the event and point out favorites and challengers
  • Compute Live competition results against individual and overall historical data for machine generated comments
  • Have Fan betting and tracking their best bets
  • Generate on the fly and engaging graphics to support data story telling
  • Enable Social media share for “amplification”

 

Data

The challenge has the following sample datasets available for download

Expected outcomes

  • Integration of the intelligence in our commentator information system (CIS) and activity usage of 50% of the feature.
  • 15% increase of Fans and participants connections through the mobile website, year 1 after the launch.
  • Increase social media buzz around events by 20% overall looking at Facebook, Instagram, twitter
  • Integration of the athlete intelligence bot on the website to increase web session time by 15% during live events and by 5% off peak

How do we apply?

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